In today’s rapid online business, social media awareness is vital to your firm’s success. As an advertiser on ad platforms, building awareness for your firm or conversing with your customers, staying up to date with social media statistics and intelligence will direct your approach and put you at an advantage.
These are the Top 10 social media statistics marketers should know in 2025:
1. There are more than 5 billion social media users worldwide.
Over 5 billion individuals use social media platforms on a daily basis as of 2025. That is over 62% of the total population of the globe, so it is among the most effective advertising media that is available to marketers if they want to reach people.
2. Social media users spend 2 hours 24 minutes on social media per day.
From scrolling through Instagram reels to engaging with Facebook groups, the average user spends nearly 2.5 hours a day on social media—making it the perfect platform to grab eyeballs and create brand presence.
3. Short-Form Video is the Most Engaging Content Format.
Content like Instagram Reels, TikToks, and YouTube Shorts gets the highest engagement on all three platforms. Brands on short video are seeing growing conversion rates and better retention.
4. More than 2.5 billion people use Instagram every month.
Instagram remains a top B2C marketing driver, influencer marketing platform, and visual identity platform. It’s also one of the top discovery platforms for product and brand research by Gen Z and Millennials.
5. Facebook Still #1 for Local and B2C Ads?
With over 3 billion monthly active users, Facebook remains essential for lead generation, community building, and local business promotion, especially by Facebook Ads and Groups.
6. LinkedIn Generates 80% of B2B Social Media Leads
LinkedIn is the B2B marketer’s gold standard. It accounts for 80% of B2B social media-generated leads and is ideal for lead gen, thought leadership, and decision-maker targeting.
7. Social Media Influences 71% of Purchase Decisions of Consumers?
Individuals believe in social proof. Approximately 7 out of 10 consumers are influenced by brand posts, content creators, and reviews when deciding on online purchases.
8. TikTok Has Highest Per-Post Engagement Rate.
TikTok users aren’t passive viewers—they’re engaging. This brands have the highest per-post engagement rate on any platform, particularly when leveraging trends and audio posts.
9. More than 1 Billion People Use Stories format Daily.
Instagram, Facebook, and WhatsApp stories are used by more than 1 billion people daily. Brand marketers using interactive features like polls, quizzes, and countdowns in stories achieve increased engagement.
10. Social media ad spend will hit $300 billion in 2025.
Growing social media spend is being leveraged by businesses. Global ad spend will likely exceed $300 billion this year—emphasizing the continued value of pay-for-performance social approaches.